Google is a powerful search engine that can help businesses reach a wider audience.
However, before businesses can hope to increase their Google reviews, they must first understand how to get more Google reviews from customers.
Because the latter is an essential part of online marketing, and if your business isn’t getting positive reviews from Google, you may be missing out on some of the most important marketing feedback available.
In this article, we will share a few tips on how to get more google reviews for your business.
Why Google Reviews Are Important?
Google reviews are important because they help customers make informed decisions about where to spend their money.
A consumer review survey conducted by BrightLocal found that 86% of consumers trust online reviews as much as personal recommendations.
Furthermore, reviews can persuade a customer to visit a business or not, and most people say they are more likely to click on listings that have a good number of Google reviews.
Here is a quick example to truly understand why Google reviews can be a powerful deciding factor.
Let’s say you are located in the Melbourne suburb of Mornington and searching for a plumber.
You do a quick Google search, and these are the first two results that catch your attention; which one would you call?
Clearly, you will likely be calling Peninsula Master Plumbers due to their outstanding 5-star reviews from 88 customers, which is more than double the amount of reviews on Barnes Plumbing.
This is also why businesses with more Google reviews outrank their competition!
When it comes to your local presence, peer endorsements in the form of reviews is the number 1 deciding factor for acquiring new customers from Google traffic.
What Is The Simplest Way To Get More Google Reviews?
Google is always changing its algorithm, so it’s important to keep up with the latest trends.
One of the latest trends is increasing your online presence by having more reviews on Google.
Not only do businesses that have more online reviews rank higher in SERPs, but they also receive more web traffic.
And what’s better than sending customers a direct link to review your business on Google?
Here are 3 easy steps to follow:
Step 1: Search for your business on Google
Search for your business on Google, then click the reviews section within your GMB information that shows on the right-hand side.
Step 2: Click “Get more reviews”
Click “Get more reviews” next to your business name.
Step 3: Copy the review link and share it with your customers
Next, copy the review link and share it with your customers, which immediately sends them to the review section of your GMB (Google My Business).
Ready To Get More Google Reviews For Your Business?
Following these simple steps will help you to get more Google reviews by obtaining a direct link enabling your clients to go straight to your Google My Business review page and post their feedback.
This will positively impact your local search rankings, how many people visit your site, and thus the number of potential clients.
As more and more consumers turn to online reviews to make purchasing decisions, it’s important to make sure your business has a strong presence on Google.